Hyper local and contextual advertising platform for mobile devices
Use Spotlight for managing campaigns.
Select locations and context.
Run relevant, engaging mobile ads.
See customer behavior in real time.
Customer receives a push ad notification when near location...
…when clicked, a full screen ad with an action bar to communicate…
…and guide a customer to your store. Friendly and easy.
Monetize your own app by adding our plugin.
Manage campaigns easily with Spotlight.
Show your ads by location, time,
weather, humidity and other criteria.
You can start now.
Advertising today and why it does not work.
Hundreds of billions of dollars are spent every year on advertising. Out of all sectors, online advertising is forecasted to stay at double-digit increases and will pass a quarter of all ad dollars by 2016. This trend towards online is basically resulting of a bad performance of other media advertising.
And still the average conversion rate is just around 3%! And why so low? Because there is no relevance of the ad for the consumers. This is where Locactive helps its customers to change the situation (And yes, we also believe that consumers should get better ads when they need it.)
Add hyper location and contextuality.
Think about it; what if you deliver your ad right when your own consumer is in or next to your store. Conversion rate will be sky-high, there is no doubt about it. A consumer is much more likely to come through your door if a competitor's store is a twenty minute drive away, but your store happens to be right around the corner.
Spotlight - the essential tool for every advertiser
Register, logon and start creating campaigns based on hyper location and contextuality. All in real time. You define when and where your ad hoc or nicely laid out ads are displayed. You are in control. Nice and easy.
For campaign performance, customer behaviour analysis is a key to understanding your consumers better. Spotlight provides in depth data to improve the interaction the next time around. Good add on, right?